sb:mktg

DRIVING BUSINESS

Hello.


Welcome to sb:mktg - We’re small… on purpose. We name, style, create and design.
We design corporate identity, communicate branding and deliver sports marketing projects;
we develop and manage experiential, engagement and brand awareness programs through sport – specifically powersports on land, sea and in the air.
We’re sb:mktg and this is what we love doing...

We are a 'Lifestyle' Design Agency and we thrive on marketing and brand communications – we have produced graphic design for many projects; ranging from creating full brand guidelines to an instruction leaflet and everything in between. We enjoy our work and thankfully so do our clients, we have fun doing it and always feel our best work will be our next project… we like the unknown – learning new things and meeting new people on a daily basis we are very lucky and have picked up valuable experience along the way. Experience we put into practical use, making budget stretching and value delivery a default setting. Experience marketing and sponsorship leverage and activation is a big part of what we do… utilizing social media and emerging technologies to make brands relevant and alive, engaging with their audience and allowing their audience to engage with them.
Talk to us – it will be fun, challenging and valuable...

Website & Digital

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Simplifying the marketing blah we get your website where you need it to be and your social media (the Twitter, Facebook, Instagram, Pinterest and YouTube bits) all in place and integrated with a good helping of joined up thinking, common sense and branding savvy.


  • Design

    Design

    The first crucial step is knowing what you want... The second and most important step is knowing what your customer needs. Design and usability of a website is, without a doubt, at the forefront of developing a website. Lets make it Intuitive!

  • Develop

    Develop

    The tricky part. We won't shout nerdy blah at you, nor will we expect you to know your PHP from your jQuery. Instead we will take you through - with baby steps! - what we are going to do and how we are going to do it, all in plain English!

  • Deploy

    Deploy

    S.E.O... Huh? Search Engine Optimisation. The black magic beneath a website, this stuff helps you get the rankings you need and want on Google, Bing and all the rest. We'll have our S.E.O Team working around the clock to get you on the Web.

MKTG


THE MARKETING MIX – BRAND MANAGEMENT, DIGITAL CONTENT, CORPORATE IDENTITY, MARCOMS, BROCHURES, GRAPHICS, CSR, PR, DATABASE MANAGEMENT, EMAIL MARKETING, ADVERTISING, SPONSORSHIP… THERE’S MORE TO THIS MARKETING AND DESIGN GAME THAN MEETS THE EYE!

The days when a press release was the high point in a PR campaign are relegated to history: PR is now one of the tools available to a marketing or brand manager. Marketing communications is, in our view, all about clarity – understanding the relevancy of your message to your chosen audience, appropriate timing, ‘tone-of-voice’, context and integration within the mix. Internal communications must not be overlooked either.

-{ Projects inc. }-


  • Design
  • Develop
  • Deploy
  • Deploy
  • Deploy
-{ only a small selection of the brands we work with }-

What’s the difference between a logo and a brand?
...Take you for example; your fingerprint is your unique logo, your icon;
whereas your personality is your brand."

Brand & Rebrand


Brand Identity, Brand Image and Corporate Identity. We often get asked “…well what’s the difference between a logo and a brand?” The answer is: “…take you for example; your fingerprint is your unique logo, your icon; whereas your personality is your brand – what people think of you, their emotional link to you... how they connect and relate to you. A brand is an asset to a business or individual, fragile and nurtured; years in the making and potentially dashed in seconds... It reflects your business, your culture and your attitude”.


A brand has to be true; it can’t fool and it can’t be engineered. A brand is the DNA of a business or organisation… it’s persona, style, attitude – it’s reputation. A generic is the utopia – I wonder if you ‘googled’ us? …”Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.” (Sergey Brin)

A brand runs through a business or organisation – from the tone-of-voice of the receptionist, the freshness of coffee offered on arrival at their offices and how clean their toilets are (sounds funny but it’s important) through to the way in which an integrated international sponsorship program is implemented and communicated to the multi tiered audience

The investment in a brand is not only financial, it’s emotional… every stakeholder must have buy-in and internal communications is our (read your) first audience. We won’t quote for a branding program – how can we? We don’t know you, where you’ve been or where you want to go… where do you want your brand to go? Do you know? …are you sure? An hour with the right people and a whiteboard is all we need – it’s a win-win for you… you’ll either know you’re heading in the right direction, or… we might be spending more time together! (most ask you to ‘call us’ at this stage but we think that if you’ve got this far you know what to do and you will if you want to!)

Food for thought… “Products are made in the factory, but brands are created in the mind.” - Walter Landor

“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” - Stephen King, WPP Group, London

“An image . . . is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” - Daniel Boorstin, Where the Suckers Moon: An Advertising Story, 1994.

Blank Sheet


CREATIVE AND MEDIA START-UPS – MENTORING FOR ENTREPRENEURS

So, you want to start your own business – go it alone; create a brand! Maybe you want to grow your business? This section is for those of you who like the unknown… the pioneers – the entrepreneurs; those that are prepared to risk it all. In garages, bedrooms, on kitchen tables, in bars, class rooms and labs there are great minds turning ideas into reality. Out there someone is saying “This will work!” – we want to talk to you.

We’ve started, built, funded, grown and sold businesses… so we know what you’re going through. Talk to us and we’ll help you accelerate the process – marketing and sales are a big part of your future, a big part of your business and if you get it wrong now it will be tough to correct – no sales = no revenue! What do we need to start the process?

1. A little bit of time
2. Good coffee
3. A whiteboard

Each session we do delivers realistic, workable and affordable outcomes – either confirming you’re headed in the right direction or giving the heads up on navigation for the next steps. It will be fun – at minimum a sanity check… call us and we can talk it through. Denis has been an ‘Entrepreneur in Residence’ at CASS Business School, London, and University of Reading, UK, and is a business angel specialising in creative and media sector start-ups.




If you are looking for a website, design and SEO agency in Milton Keynes, Bicester, Towcester, Buckingham or near Silverstone in Motorsport Valley please call us and we can meet at Silverstone for a coffee and a chat.

Grab a cup of Java?


Get in touch!

Denis Baddeley, Creative Director
db@somervillebaddeley.com
+44 (0) 7774498778

Elliot Baddeley, Digital Director
eb@somervillebaddeley.com
+44 (0) 7835776477