Welcome to sb:mktg - We’re a small but perfectly formed team who name, style, brand, film, photograph, design and create digital/web/social media. We have over twenty years experience in delivering sports marketing and sponsorship activation projects in the motor sport (two and four wheels), automotive, luxury and lifestyle sectors; we develop, implement and manage experiential, engagement and brand awareness programs.We are a design and marketing agency that thrives on brand communications – we are graphic designers, web designers, art directors, videographers, photographers and social media 'geeks' who want to work with exciting brands who want to engage and interact with their audience and customers. We can create a full brand guideline manual right through to managing your online community through Facebook, Twitter and Blog. We have fun doing it and always feel our best work will be your next project… often we are an extension to your marketing department. We have picked up valuable experience along the way (motor racing often isn't as glamorous as it appears!) have the scars to prove it and don't know what it's like to have a nine-to-five job. We're skilled at budget stretching and value delivery a default setting. Marketing now demands more from you and your agency - we help brands get the message right, be more relevant and 'alive', more engaging with their audience and allowing their audience to be more engaged with them. Talk to us.
Simplifying the marketing blah we get your website where you need it to be and your social media (the Twitter, Facebook, Instagram, Pinterest and YouTube bits) all in place and integrated with a good helping of joined up thinking, common sense and branding savvy.
The first crucial step is knowing what you want... The second and most important step is knowing what your customer needs. Design and usability of a website is, without a doubt, at the forefront of developing a website. Lets make it Intuitive!
The tricky part. We won't shout nerdy blah at you, nor will we expect you to know your PHP from your jQuery. Instead we will take you through - with baby steps! - what we are going to do and how we are going to do it, all in plain English!
S.E.O... Huh? Search Engine Optimisation. The black magic beneath a website, this stuff helps you get the rankings you need and want on Google, Bing and all the rest. We'll have our S.E.O Team working around the clock to get you on the Web.
THE MARKETING MIX – BRAND MANAGEMENT, DIGITAL CONTENT, CORPORATE IDENTITY, MARCOMS, BROCHURES, GRAPHICS, CSR, PR, DATABASE MANAGEMENT, EMAIL MARKETING, ADVERTISING, SPONSORSHIP… THERE’S MORE TO THIS MARKETING AND DESIGN GAME THAN MEETS THE EYE!The days when a press release was the high point in a PR campaign are relegated to history: PR is now one of the tools available to a marketing or brand manager. Marketing communications is, in our view, all about clarity – understanding the relevancy of your message to your chosen audience, appropriate timing, ‘tone-of-voice’, context and integration within the mix. Internal communications must not be overlooked either.
Brand Identity, Brand Image and Corporate Identity. We often get asked “…well what’s the difference between a logo and a brand?” The answer is: “…take you for example; your fingerprint is your unique logo, your icon; whereas your personality is your brand – what people think of you, their emotional link to you... how they connect and relate to you. A brand is an asset to a business or individual, fragile and nurtured; years in the making and potentially dashed in seconds... It reflects your business, your culture and your attitude”.
Brand Image: Videography and Photography. Images speak a thousand words... and never before has this been truer with the advent of social media and web based marketing.PR has expanded exponentially from the printed page and now has a reach (on a daily basis) that extends beyond the shelf-life of a magazine or, indeed, the boundaries of your County or Country. Images, still or moving, are enormously valuable assets with with to convey your brand essence and message. From studio photo shoots and location video through to social media reportage of your event we capture it so your brand can share the experience across your social media and web platforms... allow your audience to embrace and endorse your brand. Talk to us if you want to know how.
Sport is emotion, spirit, evocative, drama, excitement...
It's fans have a passion few other sectors get close to. We know motor sport - we live it.
CREATIVE AND MEDIA START-UPS – MENTORING FOR ENTREPRENEURSSo, you want to start your own business – go it alone; create a brand! Maybe you want to grow your business? This section is for those of you who like the unknown… the pioneers – the entrepreneurs; those that are prepared to risk it all. In garages, bedrooms, on kitchen tables, in bars, class rooms and labs there are great minds turning ideas into reality. Out there someone is saying “This will work!” – we want to talk to you.
Get in touch!Denis Baddeley, Creative Director